讲座：如何掌握最重要的“自我推销”技巧
主讲人：Tom Kaufmann, 现担任著名工程公司West Coast Engineering的Regional Sales Manager。
Tom从事市场营销已经有40多年，涉及电话、电脑、杂志、食品等各行各业，拥有众多世界500强大公司（例如Dell和GE等)的市场营销工作经验。
作为一位知名的市场营销顾问，Tom已经帮助众多中小公司提高销售额高达25%，并且曾有在4个小时内获得两万加元佣金的光辉记录。
在找工、换工和从事市场营销工作的过程中，Tom积累了非常丰富的北美工作生活以及面试方面的自我推销的宝贵经验和方法, 对于如何在交流过程中有效推销自己有深厚的独到心得。
讲座内容：
通过本次讲座，你将了解如何在北美的文化环境里有效的推销自己，无论你从事何种职业，都将从中受益。
本次讲座中涉及的技能将有效提高你的交流能力和自我推销能力，将来无论你面对工作和生意伙伴、家庭、朋友甚至陌生人，你都会从本次讲座中获得启发，并与身边的人能非常有效的交流。
本次讲座将针对急于提高在北美人际交往技能的广大移民，并且进一步对你的市场营销能力也有很大的促进。
讲座概要：
1. 推销自我是有效建立人际交往的首要步骤；
2. 销售人员在市场上的广大需求；
3. 人们面对自我推销应无所畏惧；
4. 如何通过培训来提高自我推销能力；
5. 如何让自我推销与个人职业发展有效结合；
6. 如何在面试中有效推销自己；
7. 为什么销售行业有灿烂的职业前景；
8. 自我推销能力对于成功经营企业的重要性。
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Presented by Tom Kaufmann, Regional Sales Manager for West Coast Engineering. Tom has been in sales for over 40 years. He has taught and managed sales staff for 15 of those 40 years. Tom has sold for such large companies as Dell and General Electric. As a sales consultant for his own Sales & Marketing company, Tom has helped many small and medium companies increase their sales by, in some cases, over 25%. His expertise lies in developing new territories and expanding existing ones through various product introduction techniques to new customers. In one case, he made over $20,000 in commission for 4 hours of work selling to a new customer! Tom has been in a variety of markets such as telephones, computers, books, magazine advertising, plastics, foods, paper making, career placement, lottery, road traffic products, to name a few. Over the many years Tom has developed very successful sales training techniques that have helped his clients increase their sales. Tom will talk about his experiences in sales; and highlight why he switched from engineering to sales as a career.
In this seminar you will learn how to sell yourself in the North American culture, regardless of your occupation. The skills that will be taught in this seminar will allow anyone to communicate effectively and sell themselves to anyone; be they fellow workers, family, friends, or even strangers when you need to communicate effectively. The results you will achieve, if you practice the principles in this seminar, will amaze you. This seminar is for all those that want to improve their people skills and be more effective in dealing with people in North America. If you decide that a career in sales is what you want to achieve, then this seminar is a must.
The topics that will be covered in the seminar are:
－Selling yourself is the first step in effective communications & developing a relationship
－Salespeople are always in high demand
－Sales is nothing to Fear
－Sales Training & skills can be used by everyone-even outside a Sales Career
－Other Benefits from a Sales Career
－The Job Interview – Selling yourself
－Why Sales is so Rewarding
－Success in running your own Company increases when mastering sales skills
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视频下载地址：http://www.nctol.com/video/seminar/nctol20060415_01.wmv
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新概念公益性讲座（每周六下午1点）
讲座地点: 45 Sheppard Ave East, Suite 510 (Sheppard/Yonge东南) 近地铁站，大量免费泊车位。
承办单位: 新概念培训学院 网站：www.nctol.com 定座电话: 416-482-9558
